Gabi Lewis and Greg Sewitz, co-founders of innovative food brands Magic Spoon and Exo, dive into their unusual entrepreneurial journey. They initially tackled the challenge of promoting cricket protein bars but found greater success in developing a low-sugar breakfast cereal that captures nostalgic flavors. The duo shares their strategies on branding, consumer acceptance, and the complexities of launching health-conscious products. With anecdotes from their evolution, they highlight the vital lessons in timing and collaboration that shaped their thriving cereal brand.
