Gabi Lewis and Greg Sewitz, co-founders of Magic Spoon and Exo, talk about their journey in creating alternative food products, starting with protein bars made with cricket flour. They share their struggles in getting people to eat ground-up bugs and their pivot to creating a nostalgic breakfast cereal with no sugar or grains. They discuss their approach to building a positive brand, overcoming challenges in a competitive market, and the importance of timing, luck, and learning from past mistakes.