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From Crickets to Cereal: An Entrepreneurial Evolution
This chapter explores the entrepreneurial journey of two friends as they transition from cricket-based snacks to a high-protein breakfast cereal, Magic Spoon. It highlights the challenges of innovating in an evolving organic food market, particularly in normalizing edible insect consumption amidst consumer skepticism. The discussion also covers the complexities of branding, fundraising, and scaling production, including their successful Kickstarter campaign that proved the potential of sustainable food innovations.