
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
How I Built This with Guy Raz
From Crickets to Cereal: An Entrepreneurial Evolution
This chapter explores the entrepreneurial journey of two friends as they transition from cricket-based snacks to a high-protein breakfast cereal, Magic Spoon. It highlights the challenges of innovating in an evolving organic food market, particularly in normalizing edible insect consumption amidst consumer skepticism. The discussion also covers the complexities of branding, fundraising, and scaling production, including their successful Kickstarter campaign that proved the potential of sustainable food innovations.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.