Gabi Lewis and Greg Sewitz, co-founders of Magic Spoon and Exo, talk about their journey in creating alternative food products, starting with protein bars made with cricket flour. They share their struggles in getting people to eat ground-up bugs and their pivot to creating a nostalgic breakfast cereal with no sugar or grains. They discuss their approach to building a positive brand, overcoming challenges in a competitive market, and the importance of timing, luck, and learning from past mistakes.

Jason and Molly kick off the show with a quick third-rail story about Area 51. (1:56) They then cover Instagram co-founders Mike Krieger and Kevin Systrom’s new startup, Artifact. (10:44) Finally, Gabi Lewis of Magic Spoon joins Molly for an awesome interview about their latest raise, launching in big box stores and more. (41:56) (0:00) Molly Kicks off the show (1:56) Conspiracy Theories with Molly and Jason (9:37) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist (10:44) Mike Krieger and Kevin Systrom’s new venture: Artifact (20:16) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist (21:19) Monetizing news aggregators + content moderation (40:42) Letterhead - get 50% off their first year at tryletterhead.com/twist (41:56) Gabi Lewis of Magic Spoon joins Molly (1:13:51) Jay Trades, immigration and TikTok ideas FOLLOW Gabi: https://www.instagram.com/gababoutgabi FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood

Gabi Lewis, co-founder and CEO of Magic Spoon, shares their journey from a startup focused on insect protein to reinventing the cereal industry. They discuss challenges of introducing unconventional foods and the decision to expand from D2C to retail. They also touch on leadership evolution, favorite cereal flavors, and upcoming flavors.