Gabi Lewis and Greg Sewitz, co-founders of innovative food brands Magic Spoon and Exo, dive into their unusual entrepreneurial journey. They initially tackled the challenge of promoting cricket protein bars but found greater success in developing a low-sugar breakfast cereal that captures nostalgic flavors. The duo shares their strategies on branding, consumer acceptance, and the complexities of launching health-conscious products. With anecdotes from their evolution, they highlight the vital lessons in timing and collaboration that shaped their thriving cereal brand.

Gabi Lewis, CEO and co-founder of Magic Spoon, shares insights on transforming nostalgia into healthier comfort foods. He discusses the company's bold move into major retail outlets after a successful funding round, emphasizing unique marketing strategies and consumer preferences. The conversation also touches on the challenges facing the cereal industry and the importance of engaging with communities through innovative direct-to-consumer approaches. Plus, a lighthearted exploration of conspiracy theories adds a humorous twist to the mix!

Gabi Lewis, co-founder and CEO of Magic Spoon, shares their journey from a startup focused on insect protein to reinventing the cereal industry. They discuss challenges of introducing unconventional foods and the decision to expand from D2C to retail. They also touch on leadership evolution, favorite cereal flavors, and upcoming flavors.