This Week in Startups Instagram co-founders team up for new startup + Magic Spoon’s Gabi Lewis | E1669
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Feb 1, 2023 
Gabi Lewis, CEO and co-founder of Magic Spoon, shares insights on transforming nostalgia into healthier comfort foods. He discusses the company's bold move into major retail outlets after a successful funding round, emphasizing unique marketing strategies and consumer preferences. The conversation also touches on the challenges facing the cereal industry and the importance of engaging with communities through innovative direct-to-consumer approaches. Plus, a lighthearted exploration of conspiracy theories adds a humorous twist to the mix!
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Area 51 Secrets
- Molly Wood recounts a story about Area 51 and a journalist's disavowed book.
- The book detailed controversial government activities, causing the journalist's credibility to be questioned.
Artifact Launch
- Instagram co-founders Kevin Systrom and Mike Krieger launch Artifact, a text-based, AI-curated news aggregator.
- This app aims to personalize news consumption and facilitate discussions.
News Aggregator Challenges
- Artifact uses AI to curate news feeds, raising concerns about filter bubbles and echo chambers.
- Similar news aggregators failed due to low user engagement and monetization challenges.