Instagram co-founders team up for new startup + Magic Spoon’s Gabi Lewis | E1669
This Week in Startups
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Evolving DTC Marketing Strategies
This chapter explores innovative approaches to brand marketing, highlighting the importance of diversifying acquisition channels beyond paid social media. The discussion covers the effectiveness of various strategies including influencer marketing, TV advertising, and retail partnerships, while reflecting on the challenges of fundraising in a competitive climate. Additionally, the speakers emphasize the need for a focused product line and the potential for transformative food innovation in the cereal industry.
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