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Taking a DTC brand to IRL stores with Gabi Lewis from Magic Spoon
Jan 16, 2024
Gabi Lewis, co-founder and CEO of Magic Spoon, shares their journey from a startup focused on insect protein to reinventing the cereal industry. They discuss challenges of introducing unconventional foods and the decision to expand from D2C to retail. They also touch on leadership evolution, favorite cereal flavors, and upcoming flavors.
43:06
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Quick takeaways
- Magic Spoon successfully transitioned from a DTC brand to an in-store retailer, effectively managing buyer relationships and store-to-store drama.
- The team at Magic Spoon meticulously develops new cereals, incorporating customer feedback to create tasty and healthy options.
Deep dives
Magic Spoon: Reimagining Breakfast Cereal
Gabby Lewis, the co-founder and CEO of Magic Spoon, discusses how the company reimagines favorite breakfast cereals with more protein, less sugar, and fewer carbs. They aim to recreate the taste and texture of nostalgic cereal flavors without the unhealthy ingredients. Magic Spoon initially started as a direct-to-consumer brand and later expanded into retail, which now accounts for half of their business. The company focuses on creating a product that satisfies the desire for fun and delicious cereal while also promoting health and wellness.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode