23min chapter

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Taking a DTC brand to IRL stores with Gabi Lewis from Magic Spoon

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CHAPTER

From D2C to Retail: Challenges and Success

This chapter explores Magic Spoon's decision to expand from a direct-to-consumer brand into retail stores, starting with Target, and their experiences and challenges in making this transition. They discuss managing supply chains, logistics, and bringing in experienced professionals to aid in the process. They also touch on investor interest in the D2C space and Magic Spoon's fundraising endeavors.

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