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From Crickets to Cereal: A Food Startup's Journey
This chapter chronicles the speakers' journey in developing innovative food products, starting with cricket protein bars and evolving into a new cereal venture. They share insights on collaboration with chefs, securing funding, and overcoming supply chain challenges while highlighting consumer acceptance of insect-based foods. Ultimately, the chapter emphasizes the transition from niche markets to broader opportunities, focusing on nostalgia and health trends in the cereal industry.