11min chapter

How I Built This with Guy Raz cover image

Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

How I Built This with Guy Raz

CHAPTER

Navigating the Cereal Revolution

This chapter explores the dynamic partnership between two founders who leveraged their complementary personalities to create a successful cereal brand. They discuss innovative marketing strategies, the challenges of manufacturing high-protein products, and their unique approach to funding and distribution. Through anecdotes and reflections, they reveal how they navigated the complexities of launching and scaling their health-conscious cereal in a competitive market.

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