How I Built This with Guy Raz cover image

Magic Spoon & Exo: Gabi Lewis and Greg Sewitz

How I Built This with Guy Raz

CHAPTER

Creating Magic Spoon: A Low-Sugar Revolution

This chapter details the innovative journey behind the creation of Magic Spoon, a unique low-sugar cereal brand that focuses on nostalgia while using alternative sweeteners like allulose and monk fruit. The speakers explore the challenges of developing a healthier product and the evolution of their brand from 'Discos' to 'Magic Spoon,' emphasizing the importance of strategic branding and health-conscious ingredients. They also reflect on their experiences as co-CEOs and the essential lessons learned in launching a competitive food business.

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