DTC Podcast Ep 275: January Meta Ads Trends: Mastering Advantage+, on-platform reporting improves, and what to do when you "Lenny" a campaign (AKNF)
Feb 3, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Introduction
00:00 • 2min
On-Platform Attribution on Facebook - Are You Seeing Improvements?
02:10 • 2min
AdWords
03:51 • 2min
What's Advantage Plus?
05:45 • 2min
The Pilot Test Method
07:25 • 2min
Is Advantage Plus a Formulaic System for Scaling Brands?
09:24 • 2min
Landing Page Optimization - A Big Opportunity
11:51 • 2min
Facebook Ads - One-Day Click, Seven-Day View?
13:59 • 3min
When You Lenny a Campaign
16:41 • 3min
How Are Your Brands Performing Year Over Year?
19:23 • 3min