Ep 275: January Meta Ads Trends: Mastering Advantage+, on-platform reporting improves, and what to do when you "Lenny" a campaign (AKNF)
DTC Podcast
What's Advantage Plus?
Advantage Plus is basically automatic placements. The idea is improved delivery so you can focus on creative and ad strategy. We got a really interesting fact last week from one of our partners at Meta based on some of the internal tests they've done. Advantage Plus campaigns on average need about 40% less total budget for learning compared to business as usual type campaign in accounts tested.
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