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Ep 275: January Meta Ads Trends: Mastering Advantage+, on-platform reporting improves, and what to do when you "Lenny" a campaign (AKNF)

DTC Podcast

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Facebook Ads - One-Day Click, Seven-Day View?

Facebook will focus on conversions that happen in these amount of time. The one-day click conversion is going to be a lot more hot, like the iron is really hot there. So we typically use a combination of the core windows. We look at scale through vertical scale as well as horizontal scale.

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