Ep 275: January Meta Ads Trends: Mastering Advantage+, on-platform reporting improves, and what to do when you "Lenny" a campaign (AKNF)
DTC Podcast
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The Pilot Test Method
The pilot test itself is our method for controlled variable testing. The difference brand to brand is always something to be careful of, but we've seen really good signal based on what we've dug into there and how we've set it up in our structures. And you can look at that data by leveraging sources like GA4, Shopify, et cetera, etc.
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