Ep 275: January Meta Ads Trends: Mastering Advantage+, on-platform reporting improves, and what to do when you "Lenny" a campaign (AKNF)
DTC Podcast
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When You Lenny a Campaign
Marketing expert: "When You Lenny a campaign" is the term I used to think of as an old affiliate marketer. We try to build systems so that if we Lenny acampaign we've got other campaigns to pick up the slack and help navigate that, he says. Marking changes in CPM can tell you exactly what's wrong with your ad or how much it needs to be changed before another audience hears about it.
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