Ep 275: January Meta Ads Trends: Mastering Advantage+, on-platform reporting improves, and what to do when you "Lenny" a campaign (AKNF)
DTC Podcast
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On-Platform Attribution on Facebook - Are You Seeing Improvements?
On-platform attribution is improving on Facebook. Are you seeing that? Yeah. I mean, there have been a lot of waves in the space recently with regards to people comparing trends within the brands they're working at. It all makes sense because we've seen MetaBrought back comparing Windows so you can look at 28-day click again. We know that it's an area of focus based on some of those signals as well.
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