Ep 275: January Meta Ads Trends: Mastering Advantage+, on-platform reporting improves, and what to do when you "Lenny" a campaign (AKNF)
DTC Podcast
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Is Advantage Plus a Formulaic System for Scaling Brands?
Advantage Plus is built to basically help you test those variables quicker, which is cool. It's our road mapping system for scaling brands. There are some limitations with Advantage Plus. We want to make sure that we're able to funnel spend to each pocket that we're testing. But usually we can build a roadmap to find these formulas for success using the pilot test.
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