The Human Risk Podcast

Rory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part One

Jul 14, 2023
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Hit Prediction

  • Predicting hits is difficult, with some succeeding due to unpredictable events.
  • These events can be single occurrences or a series, making early identification crucial.
INSIGHT

Measuring Growth

  • Most changes follow a sigmoid curve, with slow initial growth before reaching critical mass.
  • Marketers should measure conversion rates, not just sales, to assess long-term stickiness.
ADVICE

Portfolio Approach

  • Diversify investments across a portfolio of ideas, expecting most to fail.
  • However, manage spending to avoid running out of funds before a hit emerges.
Get the Snipd Podcast app to discover more snips from this episode
Get the app