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Rory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part One

The Human Risk Podcast

CHAPTER

The Signiod Curve of Change

Rory McIlroy: Why does some things become flash in the pan hits or one hit one blows and something that's really endure? And you have to honestly answer that question by saying some level, it's beyond prediction. He says most kind of change is a sort of sigmoid curve. There's an early period of slow and remarkable growth before things reach some sort of critical mass. But we tend to measure aggregate snapshot data rather than sequential data.

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