Rory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part One
The Human Risk Podcast
The Importance of Shots
I'm a Guinness fan. You know, more Sherry. No, get it. Oh, Guinness and Sherry together. Is there any other way? But I mean, just as you know, my joke is that Perno tastes delicious in France and disgusting anywhere else. So the time when Sherry was being, people would have drunk water with a mint, probably in Britain. One of the reasons why those fortified wines were so big is that other than very posh rich people, people didn't really drink wine with food. If you invited anybody around, what you did instead was you knocked back a few Sherries. Now we're missing a marketing opportunity here. It's it
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