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Rory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part One

The Human Risk Podcast

CHAPTER

The Ultimatum Game

There's a way of looking at property and planning permission through the lens of the ultimatum game. It is interesting that we, people will put up with almost anything except perceived unfairness. If you've suddenly got 10 pounds and you offer me, and I think the numbers are sort of 20 or 30% of the amount - it'll be a Fibonacci. Very small by culture, apparently.

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