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Rory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part One

The Human Risk Podcast

CHAPTER

The Importance of Fact Tales

In the 19th century, this was considered to be junk food. And what's the most expensive thing you come from and also in the north of Scotland? I've got a similar rule for myself at home. Mr Ashley is not to have lobster over here. It seems to me that clusters that are away from a norm is where the real money is.

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