"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

Media Niches and First-Party Data with Jacob Donnelly of A Media Operator

29 snips
May 14, 2024
Jacob Donnelly, founder of A Media Operator, and Erik Torenberg discuss building sustainable media businesses in niche markets, the intersection of media and data companies, SaaSification of media, future of AI in media, and media acquisitions.
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ANECDOTE

A Media Operator's Origin

  • Jacob Donnelly launched A Media Operator four years ago to write about building media businesses.
  • It evolved into a paid newsletter, then added advertising and events.
INSIGHT

Media's Inflection Point

  • Media is at an inflection point, with large companies declining while niche publications thrive.
  • Sustainability is key for media businesses, requiring early profitability.
ADVICE

Prioritizing Revenue Streams

  • Advertising is often the easiest revenue source for media, especially in B2B.
  • Subscriptions, while smaller, are crucial for gauging product-market fit.
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