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14min chapter
Media Niches and First-Party Data with Jacob Donnelly of A Media Operator
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Media Companies' Shift to Events and Challenges in the Event Industry
The chapter explores a media company's decision to prioritize events over digital content but facing obstacles like the pandemic, discussing potential collaborations with creators for event ventures. It evaluates different event models and the success of trade show events like Money 2020, emphasizing the financial and organizational difficulties in hosting such events. The conversation also touches upon the future of paid versus free vertical communities within media companies and the significance of first-party data for targeted advertising and subscription strategies.
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