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22min chapter
Media Niches and First-Party Data with Jacob Donnelly of A Media Operator
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Navigating the SaaSification of Media
Explore the challenges and advantages of media companies transitioning towards software products, with a focus on reducing user acquisition costs and creating value. The chapter delves into the operational DNA differences between media and SaaS companies, emphasizing the importance of niche markets and audience data. Discover insights on longevity in media businesses, avoiding fads, and building sustainable brands through diversified voices and distinct content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode