Exploring Niche Media and Building Niche Publications

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Delving into the concept of niche media and the potential of creating multiple niche-focused media products across various sectors to generate revenue. Discussing the hiring process for reporters and editors, emphasizing the value of expertise developed over time and the evolving role of reporters in the business media landscape.

Jacob Donnelly, the founder of A Media Operator, joins Erik Torenberg to discuss the strategies behind building successful, sustainable media businesses, with a focus on niche markets. They also explore the role of technology and the significance of audience-centric approaches in both the media and events industries, providing a comprehensive overview of current trends and future directions for media entrepreneurs.

🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj

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SPONSORS: BEEHIIV

Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

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RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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LINKS:

A Media Operator: https://www.amediaoperator.com/

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

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X / TWITTER:

@eriktorenberg (Erik)

@JayCoDon (Jacob)

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TIMESTAMPS:

(00:00) Intro

(00:53) Inside the mind of a media operator

(02:33) Vision and strategy behind AMO

(10:00) Why Jacob is bullish on media?

(11:34) Sponsor: Beehiiv and Turpentine

(13:23) Core ideas and philosophies

(17:03) Intersection of media and data companies

(25:16) Exploring the SaaSification of media

(33:06) Future of AI in media

(40:24) Media acquisitions and the essence of audience

(49:16) Crypto media lessons and audience type

(52:25) Art of building a media empire

(01:06:30) Business of podcasting

(01:22:23) Future of vertical communities

(01:26:11) Importance of first party data

(01:28:30) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.