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Milkshakes Hired For Breakfast
- Customers hired McDonald's milkshakes to solve the problem of a portable breakfast they could eat while driving.
- McDonald's responded by creating healthier breakfast options to better meet this need and increase sales.
Customers Hire Solutions
- People buy products to solve problems or fulfill emotional needs like impressing others or overcoming fear.
- The value lies in what you are hired to do for the customer, not just the product itself.
Harness Ethical Placebo Effects
- Use placebo effects ethically to make customers feel better about their purchase.
- Enhance the buying experience beyond just the product to increase perceived value.