Why You Shouldn't Buy a 90 Dollar Bottle of Wine

All marketers or liars is a bad title for a book, because there are very few professions where people were extremely honest about what you were buying right? But in general, that's not the way human beings want to be marketed. So when i go to the person at the table, i don't say, would you like the expensive bottle of wine? Because the placibo effect will cause you to enjoy it more. The act of going to bumble and bumble for a hundred dollar hair cut may t up with exactly the same hair as the 30 dollar hair cut four blocks away, but it makes us feel prettier. That's the magic of the pusibo effect. And so