
Creating Scarcity
Seth Godin's Startup School
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How to Get a Divorcedway
If you want to transform the way people get divorced, that's a totaly dfferent discussion. You have to be very cognizant of how many people are in the universe left at the bottom and you have to price accordingly. The right question is what do you want to change this to anything? And if you want to open a kayaking school, I would argue that the easy part of your business is making it into something more than just an ap.
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