What's the Hard Part of Your Logo?

If you make something that is incredibly abundant and everyone has it, you won't be able to sell it. But if james taylor decides to put on a concert an there's only 200 seats, he created scarcity without doing something particularly difficult. The more times you paint the monoli over and over again, the less it's worth. Email right now, if it was held hostage the universe would pay more to keep email than it would have paid 15 years ago. Some people like being part of an exclusive early adopter group. Other people like the fact that it'sro itand so it's more valuable.