Seth Godin's Startup School cover image

Creating Scarcity

Seth Godin's Startup School

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The Magic of the Eye Pad and the Magic of the Web

When i was selling games at jodon for a hundred thousand or half a million dollars each, it took us six months to make a sale. Our cost of goods was literally zero, other than the people. But we had to charge you a lot, cause i had to go to all these meetings where no one ever bought from me. Once you have email, you want everyone to have emal that's what makes it work better. 37 signals spend zero dollars on traditional marketing, because all they need is one person in this room to use it and then those people do the marketing. So i guess im raising my voice a little but here, ecause i really want to hammer this home

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