The User Research Strategist: UXR | Impact | Career

Episode 13: How to approach service mapping (blueprint) workshops

Jan 9, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
Service Mapping Workshops - The First Question of 2023
02:19 • 3min
3
Customer Journey Map - The Difference Between Front of House and Back of House
04:59 • 3min
4
Customer Journey Map - Part Two
07:35 • 2min
5
The Goal and Outcome of Customer Journey Workshops
09:51 • 3min
6
How to Set Up a Successful Workshop
13:20 • 2min
7
Creating a Journey Map in RB
15:00 • 2min
8
Do Divergent to Convergent Work Within a Service Blueprint?
17:26 • 2min
9
What Are You Doing as a Department in a Customer Journey?
19:50 • 3min
10
How to Hand Off a Marketing Strategy During Technical Implementation
22:52 • 2min
11
How to Approach a Customer Journey Workshop
25:17 • 2min
12
Building a Community Within Your Membership
27:07 • 2min