The User Research Strategist: UXR | Impact | Career  cover image

Episode 13: How to approach service mapping (blueprint) workshops

The User Research Strategist: UXR | Impact | Career

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Customer Journey Map - The Difference Between Front of House and Back of House

A service blueprint shows the front of house, what the customer is doing and going through. It's a layer deeper than a customer journey map because it shows the back of house. What your company is doing during all of those stages that your customers are interacting with you. So this works for V2B and B2C.

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