The Goal and Outcome of Customer Journey Workshops

When it comes to workshops, there are two big things that you have to think about before you even start creating the workshop. The goal and outcome of the workshop and the most immediate necessary people that you need in there will help you determine the rest of the workshop successfully. So when it comes to a customer journey workshop, your goal is essentially to understand the journey that the customer goes through. And the outcome is essentially to come up with a prototype of this.