DTC Podcast

Bonus: Beyond Awareness, How BYLT Basics Buys TV Ads for Profitability, Brand Building and Incremental Growth with BYLT's Spencer Toomey and Tatari's Greg Kalin

May 1, 2024

BYLT Basics and Tatari representatives discuss strategic celebrity endorsements, data-driven targeting, Airbnb's influence on demographic targeting, and creative strategies for TV ads. They highlight the effectiveness of TV advertising for tangible business results and the importance of integrating traditional channels with modern analytics.

40:41

Creator website

Episode guests

Greg Kalin

Spencer Toomey

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

TV ads are essential for profitability and growth, not just awareness.

Strategic targeting based on data insights can optimize TV ad effectiveness.

Deep dives

TV Attribution and Data Tracking

TV advertising attribution involves complex data tracking due to the multi-device nature of viewing and responding. The speaker highlights the challenge of connecting data points from TV viewership to online actions, emphasizing the need for a robust device graph. Utilizing smart TV devices, IP passbacks, and site pixels, they collect over 100 million events daily to create audience segments for real-time campaign optimization.

Introduction

2min

Exploring the Transition to TV Advertising

9min

Utilizing Gronk as Ambassador for Targeted TV Campaigns

2min

Analyzing TV Ad Campaigns with KPIs

19min

Balancing Creativity: TV Advertising vs Social Advertising

4min

Strategic Advice and Unique Activations for TV Advertising in Mid-Level Budgets

3min

Discussion on Iterative Performance in TV Advertising and Product Purchase

2min

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Join us on the DTC Podcast as we delve into how BYLT Basics and Tatari are redefining the role of TV advertising in the digital age. Spencer Toomey from BYLT and Greg Kalin from Tatari unpack how TV ads are not just about broadening awareness but are crucial tools for profitability and growth. Discover the strategic insights and analytics that make TV a powerful part of BYLT Basics' marketing arsenal.

Work with Tatari: https://www.tatari.tv/

BYLT Basics: https://byltbasics.com/

Key Episode Points:

Strategic Celebrity Endorsements: Learn about "The Gronk Effect" and how BYLT uses well-known personalities to target specific customer segments.

Data-Driven Targeting: Insights into how BYLT iteratively determined that football audiences were ideal for their campaigns, enhancing the effectiveness of their TV ads.

Airbnb’s Influence: How lessons from Airbnb's targeted advertising strategies influenced BYLT’s approach to demographic targeting with TV ads.

Creative Strategy and Execution: Exploring how creative content tailored for TV can drive direct response and support digital marketing channels for a cohesive brand experience.

This episode is a must-listen for marketers and business leaders seeking to leverage TV advertising for not only brand awareness but also for driving tangible business results. Tune in to learn how integrating traditional advertising channels with modern analytics and targeting strategies can elevate your brand’s market presence and profitability.

Schedule a Demo with Tatari

Timestamps:

00:00 - Introduction

02:00 - How Built leverages TV advertising for brand growth

04:20 - Key performance indicators (KPIs) for TV ad campaigns

06:30 - Utilizing ambassadors and creative strategies in ads

08:50 - The role of data and technology in optimizing TV ads

11:10 - Challenges and solutions in TV advertising for DTC brands

13:40 - Future trends and advice for brands considering TV ads

Hashtags:

#TVAdvertising #DTCMarketing #BrandGrowth #MarketingStrategies #DigitalMarketing #Tatari #BuiltApparel #AdvertisingTips #MarketingPodcast #Ecommerce

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