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DTC Podcast
Bonus: Beyond Awareness, How BYLT Basics Buys TV Ads for Profitability, Brand Building and Incremental Growth with BYLT's Spencer Toomey and Tatari's Greg Kalin
May 1, 2024
BYLT Basics and Tatari representatives discuss strategic celebrity endorsements, data-driven targeting, Airbnb's influence on demographic targeting, and creative strategies for TV ads. They highlight the effectiveness of TV advertising for tangible business results and the importance of integrating traditional channels with modern analytics.
40:41
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Quick takeaways
- TV ads are essential for profitability and growth, not just awareness.
- Strategic targeting based on data insights can optimize TV ad effectiveness.
Deep dives
TV Attribution and Data Tracking
TV advertising attribution involves complex data tracking due to the multi-device nature of viewing and responding. The speaker highlights the challenge of connecting data points from TV viewership to online actions, emphasizing the need for a robust device graph. Utilizing smart TV devices, IP passbacks, and site pixels, they collect over 100 million events daily to create audience segments for real-time campaign optimization.
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Discover
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