AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
19min chapter
Bonus: Beyond Awareness, How BYLT Basics Buys TV Ads for Profitability, Brand Building and Incremental Growth with BYLT's Spencer Toomey and Tatari's Greg Kalin
DTC Podcast
Analyzing TV Ad Campaigns with KPIs
The chapter delves into measuring TV ad campaign success with key performance indicators such as incrementality, cost per acquisition, and CPMs. It explores the effectiveness of TV ads across different channels, emphasizing the need for data-backed decisions and optimization for incremental growth. The conversation also covers attributing revenue to marketing channels, leveraging technology for tracking attribution, and making real-time data-driven decisions for campaign optimization.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode