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4min chapter
Bonus: Beyond Awareness, How BYLT Basics Buys TV Ads for Profitability, Brand Building and Incremental Growth with BYLT's Spencer Toomey and Tatari's Greg Kalin
DTC Podcast
Balancing Creativity: TV Advertising vs Social Advertising
This chapter explores the dynamics of user-generated content (UGC) versus high production value creatives on TV platforms, emphasizing the importance of continuous testing for effectiveness and scalability. It also touches on creative burnout in TV advertising, comparing it to social advertising and advocating for pattern disruption through UGC.
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