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3min chapter
Bonus: Beyond Awareness, How BYLT Basics Buys TV Ads for Profitability, Brand Building and Incremental Growth with BYLT's Spencer Toomey and Tatari's Greg Kalin
DTC Podcast
Strategic Advice and Unique Activations for TV Advertising in Mid-Level Budgets
This chapter provides key advice for brands looking to invest in TV advertising within the $500,000 to $3 million range, emphasizing audience understanding, smartphone companion viewing habits, and engaging content strategies. Examples like the Calm app and insights for seasonal events such as Black Friday and Cyber Monday are showcased, emphasizing data-driven tactics and gradual scaling for impactful TV ad campaigns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode