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9min chapter
Bonus: Beyond Awareness, How BYLT Basics Buys TV Ads for Profitability, Brand Building and Incremental Growth with BYLT's Spencer Toomey and Tatari's Greg Kalin
DTC Podcast
Exploring the Transition to TV Advertising
Delving into the decision-making process of transitioning a clothing brand to TV advertising based on retention rates and reaching new audiences. Discussing the confidence gained from a strong retention strategy, the apprehensions around transitioning from social media marketing, and the necessity of effective tracking for success. Highlighting the reasons for considering TV advertising, the effectiveness of TV as a marketing channel, and the importance of testing before scaling up.
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