Spencer Toomey, the Growth Lead at BYLT Basics, discusses upper funnel marketing and effective brand strategies. He shares insights on leveraging major sponsorships, like their partnership with Mike Tyson, to boost brand awareness and conversion rates. Toomey emphasizes measuring success through tools like Google Trends and post-purchase surveys. He also advocates for diversifying ad strategies beyond Meta, exploring newer channels like YouTube and Tatari, while optimizing ad production through a creative flywheel approach.

BYLT Basics and Tatari representatives discuss strategic celebrity endorsements, data-driven targeting, Airbnb's influence on demographic targeting, and creative strategies for TV ads. They highlight the effectiveness of TV advertising for tangible business results and the importance of integrating traditional channels with modern analytics.