How I Built This with Guy Raz
Paperless Post: James and Alexa Hirschfeld
Oct 7, 2024
James and Alexa Hirschfeld, co-founders of Paperless Post, share their journey from a simple idea to creating a digital invitation powerhouse. They discuss the unique blend of elegance and technology that defines their brand. The duo reflects on overcoming skepticism from investors and navigating the chaos of the COVID-19 pandemic, which challenged their business model. Their sibling bond plays a pivotal role in their resilience, inspiring innovative pivots and a commitment to customer engagement as they celebrate 15 successful years.
01:06:25
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Quick takeaways
- James and Alexa Hirschfeld created Paperless Post to provide stylish yet affordable digital invitations, transforming traditional invitation costs into accessible options.
- The founders faced investor skepticism about consumer willingness to pay for digital invitations, showcasing their perseverance amidst doubts and challenges in the early stages.
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The Journey of Paperless Post
James and Alexa Hirschfeld co-founded Paperless Post, a digital invitation platform, after recognizing the high costs associated with traditional paper invitations. Their idea was to create a more affordable yet stylish alternative, allowing users to send beautiful digital invitations that captured the sentiment of paper stationery at a fraction of the cost. However, their journey was met with skepticism from investors who doubted that consumers would pay for digital invitations. Their persistence paid off when they launched in 2009, following a careful two-year development process, ultimately leading to the brand's success.
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