Paperless Post: James and Alexa Hirschfeld
How I Built This with Guy Raz
Resilience and Reinvention During COVID-19
This chapter explores the significant challenges a business faced during the COVID-19 pandemic, including declining sales and workforce pressures. It highlights innovative adaptations, such as launching a new product line and securing financial aid, as well as the emotional journey of the founders amidst adversity. The discussion encapsulates their blend of humor, ambition, and the sibling bond that fueled their entrepreneurial spirit and resilience.
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