Paperless Post: James and Alexa Hirschfeld
How I Built This with Guy Raz
From Sibling Rivalry to Entrepreneurial Ambition
This chapter reflects on the upbringing of two siblings of Greek immigrants, exploring how their cultural background and education shaped their entrepreneurial paths. It recounts their experiences planning a memorable 21st birthday party that inspired the creation of a digital invitation platform, highlighting the fusion of tradition with innovation. The chapter not only captures their collaborative spirit but also delves into the challenges faced in launching their business amidst skepticism and financial struggles.
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