4min chapter

How I Built This with Guy Raz cover image

Paperless Post: James and Alexa Hirschfeld

How I Built This with Guy Raz

CHAPTER

Overcoming Investor Skepticism in the Digital Invitation Market

This chapter explores the founders' struggles to convince investors of their digital invitation business's potential, despite a clear target market. It highlights the lessons learned about maintaining focus on their core audience during a challenging business environment in 2008.

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