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18min chapter
Paperless Post: James and Alexa Hirschfeld
How I Built This with Guy Raz
Navigating Early Challenges and Innovations
This chapter details the speakers' journey of launching a beta product amidst investor skepticism and user enthusiasm in 2008. They reflect on their strategic pivot toward a consumer-focused business model, successful early investments, and innovative features in their online invitation platform. The narrative showcases the impact of personal events and word-of-mouth marketing in driving growth while transitioning into the printed card market to meet user demand.
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