9min chapter

How I Built This with Guy Raz cover image

Paperless Post: James and Alexa Hirschfeld

How I Built This with Guy Raz

CHAPTER

Navigating New Ventures and Unforeseen Challenges

This chapter explores a company's experience in the paper product market, highlighting the difficulties of lacking necessary expertise and resources. It examines their eventual pivot back to a profitable digital focus while reflecting on the pandemic's impact on their future strategies and event-based missions.

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