James and Alexa Hirschfeld, co-founders of Paperless Post, share their journey from a simple idea to creating a digital invitation powerhouse. They discuss the unique blend of elegance and technology that defines their brand. The duo reflects on overcoming skepticism from investors and navigating the chaos of the COVID-19 pandemic, which challenged their business model. Their sibling bond plays a pivotal role in their resilience, inspiring innovative pivots and a commitment to customer engagement as they celebrate 15 successful years.