Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

Sep 21, 2023
Itamar Gilad, a product coach and author with a rich background at Google and Microsoft, dives deep into the concept of being 'evidence-guided' in product management. He discusses innovative testing methods like fake doors and smoke tests that shift the focus from opinion-based to evidence-backed decision-making. Gilad also introduces the GIST model for effective roadmapping and the idea of metric trees to align organizational goals. He emphasizes the importance of using actual customer data over gut feelings, which resonates with product managers aiming for impactful outcomes.
01:12:51

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Quick takeaways

  • Setting clear goals and metrics using the JIST model helps align the entire organization and drive growth and success.
  • Validating ideas through testing and evidence gathering methods like assessments and usability tests leads to more informed decision-making and efficient resource usage.

Deep dives

Setting Clear Goals and Metrics

The JIST model emphasizes the importance of setting clear goals and metrics. This includes defining the North Star metric, which measures the value created for users, as well as the top business metric. It is recommended to use metric trees to break down these goals and metrics. Aligning the entire organization around these goals helps drive growth and success.

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