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Evidence-Guided
Creating High-Impact Products in the Face of Uncertainty
Book • 2023
In 'Evidence-Guided', Itamar Gilad presents a systematic approach to product development using the GIST model (Goals, Ideas, Steps, Tasks).
This framework helps teams focus on clear objectives, generate and test ideas, and work efficiently.
The book provides actionable tools and real-world examples to help organizations transition from opinion-based to evidence-guided development.
This framework helps teams focus on clear objectives, generate and test ideas, and work efficiently.
The book provides actionable tools and real-world examples to help organizations transition from opinion-based to evidence-guided development.
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as a guide for product people to bring evidence-guided thinking into their organizations.


Lenny Rachitsky

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Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)