Itamar Gilad, a product coach and author with a rich background at Google and Microsoft, dives deep into the concept of being 'evidence-guided' in product management. He discusses innovative testing methods like fake doors and smoke tests that shift the focus from opinion-based to evidence-backed decision-making. Gilad also introduces the GIST model for effective roadmapping and the idea of metric trees to align organizational goals. He emphasizes the importance of using actual customer data over gut feelings, which resonates with product managers aiming for impactful outcomes.

Itamar Gilad, a former product leader at Gmail, YouTube, and Microsoft, joins Bruce McCarthy, an expert in product roadmapping, to challenge conventional views on roadmaps. They discuss the pitfalls of output-based approaches, advocating for flexible, outcome-driven roadmaps. With insights on the GIST framework, they emphasize the necessity of collaboration and effective communication in product development. The conversation also touches on stakeholder management and the importance of user engagement in crafting meaningful, high-impact products.

About the Episode Itamar Gilad is a product coach, consultant and regular content author who's worked at IBM, Microsoft and Google. Nowadays, he's trying to help companies get away from the feature factory and into the world of evidence-based product development with the GIST framework. A message from this episode's sponsor - Skiplevel This episode is sponsored by Skiplevel. Do you struggle with communicating with dev teams and understanding technical terminology and concepts? On episode 98, I hosted Irene Yu, founder of Skiplevel, an on-demand training program that helps professionals and teams become more technical in just 5 weeks... All without learning to code. Learn the knowledge and skills you need to better communicate with devs and become more confident in your day-to-day role with the Skiplevel program. You can use referral code OKIP to support this podcast! Episode highlights:   Big Tech firms aren't exemplars of how to "do product" We look to these firms for guidance, but they all build products differently & have created processes that work for them. What they do have are principles. We should copy the principles but work the way that works for us. Prioritisation frameworks have a place but aren't going to create your roadmap The numbers are guesses but are useful to start conversations & make sure you're asking the right questions. It's important to revisit scores over time to see what's changing as you learn new things. Confidence is a logarithmic scale Itamar uses the Confidence Meter to describe the different levels of confidence. This brings to life what you are describing when talking about confidence & shows it's not linear; the best evidence is substantially better than the weakest. Refocusing on goals gets you away from rigid roadmaps Itamar uses the GIST framework (Goals/Ideas/Steps/Tasks) to break down opportunities, prioritise for impact & get away from the feature factory. It's important not to kill ideas too quickly, and continuously revisit them. Product management is about principles The principles are customer focus, evidence-guided decision-making, adaptive planning & empowering teams. These are the cornerstones of product management. Customer focus is still the most important & everything else can flow from there. Contact Itamar You can catch up with Itamar on his website, where you can sign up to his mailing list and get access to his tools. You can also connect with him on LinkedIn or Twitter.

Itamar Gilad, an author and seasoned product consultant with a rich history at Google, dives into his innovative GIST approach to product discovery. He shares the behind-the-scenes of creating Gmail's tabbed inbox, illustrating how adaptive frameworks enhance user engagement. The discussion also highlights prioritizing goals, navigating uncertainty with evidence, and the iterative nature of product development. Gilad emphasizes the importance of continuous testing and refining ideas, making product discovery a vital practice for both startups and established companies.

Itamar Gilad, Author and Product Management Coach, discusses the importance of distinguishing data from evidence in product management. They emphasize defining metrics for a roadmap and building confidence through sequential activities and experiments. They also discuss the challenges of incorporating dynamic steps onto a roadmap, the shift in focus within product management, the importance of road mapping and defining goals and strategies, and the flaws of relying solely on opinions for decision-making.

In this engaging conversation, Itamar Gilad, a former product manager at Google and Microsoft turned coach and author, shares his insights on optimizing product management. He introduces the Confidence Meter Framework to improve decision-making and discusses the challenges of product prioritization. Itamar critiques traditional methods and emphasizes the importance of experimentation to navigate product launch risks. From his journey at Google to empowering teams through collaboration, he provides valuable strategies for success in the ever-evolving landscape of product management.

In this podcast, strategy expert Itamar Gilad shares insights on evidence-guided strategy. Topics include uncovering strategic opportunities, exploring and validating ideas, and connecting goals, ideas, and opportunities. A discussion on the success of Netflix streaming and additional resources concludes the episode.

Product veteran Itamar Gilad joins the podcast to discuss implementing evidence-guided principles into product management. They explore challenges in writing the book 'Evidence Guided', transitioning to a new way of working, and building evidence-guided products. Topics include structured approaches, discovery-oriented teams, goal setting, prioritization, research, and strategy.

Guest Itamar Gilad, author of 'Evidence-Guided: Creating High-Impact Products in the Face of Uncertainty,' discusses the importance of evidence-based decision-making in product management, introduces the AFTER model for evaluating and testing ideas, addresses misconceptions about OKRs, and shares insights on goal-setting and alignment. They also talk about missed opportunities with Google+ and the pitfalls of the planning waterfall approach.

Product Coach Itamar Gilad shares frameworks to boost Product Managers' confidence in decision-making, emphasizing evidence-based strategies and clear communication. They discuss pitfalls of ambitious ideas, Google's project failures, Netflix's transition, JIST framework for success, and favorite books and food.